- Local time
- Sep 24, 2019
A German court has told startup insurer Lemonade to stop using the color magenta in marketing after an objection from T-Mobile | Ad Age
This story is crazy! Deutsche Telekom successfully got court action against an INSURANCE provider for using a 'similar' shade of Magenta to them.
I understand companies can trademark colours within their industries. Cadbury in the UK has their iconic purple in the confectionary industry for example.
This case seems like a huge overstep of that and according to the article it is not a one off.
What do you make of this? Do you think about trademarked colours when designing?