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T-Mobile says it owns exclusive rights to the color magenta
A German court has told startup insurance provider Lemonade to stop using a similar shade in marketing.

This story is crazy! Deutsche Telekom successfully got court action against an INSURANCE provider for using a 'similar' shade of Magenta to them.

Credit: Lemonade
I understand companies can trademark colours within their industries. Cadbury in the UK has their iconic purple in the confectionary industry for example.
This case seems like a huge overstep of that and according to the article it is not a one off.
What do you make of this? Do you think about trademarked colours when designing?
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