Hey there, I actually answered a question pretty similar to yours a few months ago on Quora.
If you want to build your own business but you don’t have any great idea
I have a tip for you:
What if you could get an army of 20,832 top-level engineers that will work full time for you just to help you to find your next business opportunity will it help?
And If I tell you that more than 88,000[1] people will work together just to make sure finding your next idea will happen sooner than you think, will it help?
88,000 people working for you and you don't need to:
- Pay their salaries
- Give them food
- Water
- Basic conditions
Well
Just use Google.Since September 4, 1998, Google is working non-stop on improving its search engine.
The
websites that
Google ranks on the 1st page of its search results for any given search term are the ones that they consider to be the most relevant and useful. They determine which
websites are the most useful and relevant by using a complex algorithm (mathematical process) which takes into account 200+ factors.
[2]
What's my point?When you search for something on Google, they will give you the most relevant results which in many cases are also the highest quality sites for your search terms.
You can use Google as your personal business opportunity finder.Google uses over 200 ranking factors in their algorithm.
We can compare those factors to the way entrepreneurs find a real estate opportunity.
[3] Some of the factors you should consider when investing a real estate are:
- Location of the Property.
- Valuation of the Property.
- Investment Purpose and Investment Horizon.
- Expected Cash Flows & Profit Opportunities.
So… Google can be your online business opportunities finder.Google algorithm takes into consideration more than 200 different factors that determine how good a site/online business is performing.
[4]And when you search something they show you the best result based on all those factors.
Cool right? Now give me money!Well, it’s not that easy.
You can use Google as a tool to find your next online business opportunity, but you need to know what to look for and then you need to act.
So how can you find your next online business opportunity?In short: You need to google something related to the industry you want to research.
Check all the top 10 results (first page).
Ask your self these questions:
- Do you find the content useful?
- How long the content is?
- Do they provide REAL VALUE to you and answered what you looked for?
- Do you like the design, images, videos, and the way this site/article looks?
Do you think you can create something that looks, feel, sound, and basically much better than the average level in the top 10 results in this search term?
Use Ubersuggest
[5] to understand how many people search for this specific search term and what is the difficulty or ranking in the first page for this keyword.
To save you some time, The last column will tell you the SEO difficulty of getting to the first page for this specific search term.
They have rank from 1–100
The higher the number, the more competitive this search term is.
You can user AnswerThePublic to find many keywords ideas and run keyword research in the niche you’re interested in.
I searched for ‘Wordpress Resturant Themes’
Champions tip:
Use Keyword Everywhere[6], It’s a free chrome extension tool that shows you how many people search per month for this search term.
It will save you time. You can more useful tools for startups here.[7]
Even after you find a great opportunity there is a lot of work to be done.
Building a website, becoming an expert in your niche, creating content that gives real value to your target audience takes time!
But that's the beautiful thing about creating your own business… It’s hard
and you might fail.
And that’s why success is damn sweet.
Good luck!
Footnotes
[1] Number of Google employees 2017 | Statista
[2] How Does Google Rank Websites? | SEO Mark
[3] The Most Important Factors for Investing in Real Estate
[4] Google’s 200 Ranking Factors: The Complete List (2019)
[5] Ubersuggest's Free Keyword Tool, Generate More Suggestions
[6] Keywords Everywhere - Keyword Tool
[7] StartupStash - A curated directory of tools and resources for your startup