Google Chrome will drop third-party cookies in 2 years

An interesting AdOps read:


How do you think this will impact the advertising industry? Surely an alternative needs to be considered?

 

Adam

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All other web advertising companies subject to a Google standard data bank! What could go wrong? 😄

Seems like it will be good for the end user though. Hopefully an end to many of the cookie pop-ups if there is some browser-side configuration that can control it instead.

 
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JacobHegwood

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The good marketers will always make money because they don't all put their eggs in the same basket. Really all of the major retargeting is happening on google's own advertising platform. I imagine they probably don't use cookie tracking any more.

 
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