🕵️‍♀️ Google BERT: One of the biggest algorithm updates in Google's history bring improved NLP

[adam]

Official post:

Understanding searches better than ever before

How new advances in the science of language understanding will help you find more useful information in Search.

blog.google

Summary:

Google brings in BERT to improve its search results – TechCrunch

Google today announced one of the biggest updates to its search algorithm in recent years. By using new neural networking techniques to better understand the intentions behind queries, Google says it can now offer more relevant results for about one in 10 searches in the U.S. in English (with suppo…

techcrunch.com

I am seeing lots of different feedback from SEOs with some considerable movement in search rankings after this update was quietly rolled out from early this week. The update aims to better understand the natural language people tend to search with to deliver the right answers. They are using dedicated chips for this for the first time.

 

[Gummibeer]

At all SEO becomes more and more a lie. I've predicted and said this 6years ago during my training and keep saying it.
It dissolves into it's core parts which concurrent a long time - texting (for humans), IT (devops, rich data ...), accessibility.
Every SEO person I've met in the last time did the same like 10years ago - putting keywords everywhere. 🤮

 

[Dominic]

At all SEO becomes more and more a lie. I've predicted and said this 6years ago during my training and keep saying it.
It dissolves into it's core parts which concurrent a long time - texting (for humans), IT (devops, rich data ...), accessibility.
Every SEO person I've met in the last time did the same like 10years ago - putting keywords everywhere. 🤮

I'm happy if keywords don't have much effect. I rather make a nice website than try to cheat the system.